It’s been a while since I’ve written anything on my blog. I’ve been up in arms deciding the overall look I want for my website which incorporates me and what I do. I’ve also been working hard pitching to various clients for web work which has been really successful.
I’ve entrusted this task to a wonderful [...]
For as long as I can remember, music made my creative world go around. Catching those electronic beats while doing anything really helped me lose myself in the work and get the job done faster (and more pleasantly). That’s what it’s all about really, losing yourself in the moment and being at your personal best. [...]
Marketing Secret 3 – Is your business based on a statement or fact?
Did you know that what others say about you, your products or services holds more standing than anything you could ever say on your behalf? Think about it for a moment – when your close friend tells you about a great restaurant they [...]
Finding your starving crowd
Every product, business or service either appeals or has potential to appeal within a substantial market. It appeals powerfully to a certain defined/specified group of individuals – rather than to all people.
Here are 3 preliminary points to find your starving crowd
1. Geographic targeting
Geographical targeting, referred to as geo-targeting, lets you focus your [...]
Crucial USP
A USP is a way of explaining your position against your competition. It also highlights the chief benefit of the business product or service being marketed. Your USP may articulate the “theme” of your business, product or service. Become attentive of the distinctive USP’s of other business around you. Learn from their examples when [...]
I’m going to give you a really easy rundown of the best way to find and attract new clients. Some ideas could possibly be avenues you’ve never thought about, and others could be advance. I trust most of you will resonate with a lot of them, and utilize them however they suit you. What could [...]
When writing sales copy, it’s very important to use several mental triggers in order to swirl emotion and produce an event-based story that your reader can convey with. This builds trust and responsiveness with your reader and you become ‘their friend’ not only someone selling a product to them. It’s about creating lasting relationships with [...]
How many of you stopped reading through a website because the headline/heading was not interesting at all? Very standard, bland and really bore you to tears? Well, unfortunately that’s the standard of some peoples website these days. Not many people know what really captivates their market, and keeps them reading all the other material available [...]
I really wanted to share some valuable information with you. Andrew Follett has some very quick and basic tips for anyone trying to increase conversions.
So many clients are stuck when it comes to converting people via their website. A lot of these issues stem from a very static website where content isn’t updated regularly. Of [...]
Now, I’m going to get into a lot of trouble by saying this so here goes…. As a designer, I pride myself in everything looking “pretty” and this is a hard thing for me to say to you all but…
HOT website don’t necessarily work!!
Yes, you heard right I’m taking a stand and going against [...]
