Building your business brand
How branding your business is perceived to your market and competitors. A series of webinars and blogs that will increase your awareness and social media and branding.
Do you think that branding is ony for large corporations with serious bucks to spend on their advertising & marketing? No way! It doesn’t matter what size your business is, you shoulc have a recognisable brand that sets you apart from your competitors and gives clients/perspective clients the perception of who you are and what you’re business stands for. Here I will discuss the importance of branding and how to make it easier deciding exactly what image you want to portray to the world.
Your brand is more than what your logo, business card or website. It’s the identity of the company you want to portray to the world. It tells people what your business is about, what you do and even gives them an insight on what sort of person you are. It builds credibility within the marketplace and in time, will be recognisable as the symbol you portray. A great example is Nike, with their famous tick, or even Jonny Walker, who’s feet seem to be on most billboards all around Sydney. These businesses have been around long enough so they don’t have to let the world know their name, it’s evident by a simple symbol. This is the most powerful marketing around.
How do I create the perfect brand
First things first, you really have to know what your niche is, what your business is about, who you are targeting and what your target find attractive. Say for instance, if your target market is young women aged 18-35, and you want to make different hand bags for that age group, then you would need to consider a few things: – what are the differences in style between the age group? What is the overall fashion around the globe? What sort of personality will these women be? Where do they purchase their clothing? What do you want them to think/feel/see when they look at their designs? It’s very important to get down into the details, so you get a very clear idea of what your brand will portray to your target market. Perhaps write down your goals for the business in order to really refine your market.
The next thing is to of course, setting yourself completely outside of your competitors. An idea would be, instead of utilising PINK within your brand, how about a more toned down feminine colour, mauve, red or perhaps grey tints. Perhaps reframing from pursuing the obvious will place you miles ahead of your fellow competitors. Maybe your logo will be more fun, a bit cheeky or even highly sophisticated, with an air of femininity.
The third thing is to have focus. What I mean about this is that if you are focused on what you want, you will in turn see things all around you that will guide you towards it. It’s really important to look around, open your eyes wider. For you it could mean, searching different magazines, or a web search. Something may spark an idea for your brand. This is what bridges the gap between you and your designer. Designers work more effectively if you have a bit of an idea of what you want.
A variety of blogs and webinar sessions: TBC
Topics include:
- 7 awesome ways to use social media for your business
- 10 marketing secrets exposed – how they could work for your business
- 3 ways to boost your website hits in a month
- Hot tips to get noticed by your niche market
- Sensational marketing concepts to sizzle your competition